Open Rate
The Open Rate is $8.00 per column inch. (See below for column
measurements..)
Sample Ad Prices at the Open Rate:
2 column x 2 in. (4 column inches) - $32.00
2 column x 3 in. (6 column inches) - $48.00
2 column x 5 in. (10 column inches) - $80.00
1/8 page (12 column inches) - $96.00
1/4 page (24 column inches) - $192.00
Prepayment Discount
A 10% discount is available for all ads prepaid at the time of order.
Frequency Contract Rate
Frequency rates are based on the number of issues in which an advertisement
appears in a given year, with a minimum size per ad of 4 column inches.
Our frequency contract rates are below. Be sure to read the Important Details
following the rates.
Frequency Rates per Contract Column Inch
3 times: $7.20
6 times: $6.85
12 times: $6.35
Important Details:
· You must request and sign a frequency contract in advance, and must
timely make all payments. A contract cannot extend for more than twelve
months from the date of the first issue of that contract.
· Failure to complete a frequency contract or failure to timely make
any payment, will automatically void the contract. We will then re-bill
all previously run ads of that contract at our Open Rate.
· Our normal prepayment discount may also apply to the frequency contract
rate providing that the full ad contract is paid for in advance.
Half Page and Full Page Discounts
Discounts are given for Half Page and Full Page ads except for front page
placement (see below). These special discounted rates are:
Half Page (48 ad inches) - $295.00
(Regular Open Rate price $384.00)
Full Page (96 ad inches) - $495.00
(Regular Open Rate Price - $768.00)
A further 10% discount applies to the repeat placement of a Half Page or
Full Page ad in a future issue, providing that the future placement is contracted
for at the time the first placement is ordered, and that the ad will be
unchanged. For frequency contract rates covering a period longer than 2
months, contact our sales representative.
Front Page Premium Position Rate
Each issue features a Half Page size ad in the premium position on the front
page. You must make a special request for this premium position and the
rate is $495.00 (subject to availability). No frequency rates apply.
Publication Dates & Ad Deadlines
The April through October issues are published on the 1st of the month.
Deadline for receipt of all copy for any ad to appear in those monthly issues
is the 15th of the preceding month. (For example, the deadline for receipt
of ad copy for the April issue is March 15th.)
The November, December, January and February issues are published on the
15th of the month. Deadline for receipt of all copy for any ad to appear
in those monthly issues is the 30th of the preceding month. (For example,
the deadline for receipt of ad copy for the November issue is October 30th.)
Payment
All new accounts must be prepaid (qualifying for the 10% prepayment discount)
until credit is established. For other accounts, all payments are due upon
receipt of the bill. Accounts unpaid over 30 days are subject to loss of
discounts, loss of advertising privileges, and imposition of a 2 percent
per month service charge on the unpaid balance.
Special Placement
No charge is made for a requested position other than the front page, as
availability permits. We will make every possible effort to accommodate
the preferences of clients regarding the location of ads, but we must remain
fair to all and therefore cannot guarantee any location.
Agency Commissions
Recognized advertising agencies may apply a 15% commission on advertising
billed directly at the agency at the Open Rate, provided the following conditions
are met: (1) ad must be completely camera-ready; (2) payment must be received
by us within 30 days of the billing date. No other discounts apply.
Charity (Non-Profit) Rate
Qualified charities and non-profit organizations automatically receive a
5% discount on all advertisements. (Tax Exempt number is required.)
Production
We want your advertising to be successful. If you desire, we can help you
write and design your ad. We will provide basic copywriting, layout, type
and clip art for no charge.
If you require special work such as custom art, special graphic effects,
or extensive copywriting there will be extra charges. If your ad contains
an extraordinarily large or difficult amount of typesetting, we will need
to charge you a few dollars extra. Two common additional charges are the
reproduction of art or a photograph that requires a halftone screen $6;
a gray (tint) screen: price varies from $2-$6 depending on size.
Most ads can be created at no charge. We will always let you know in advance
if there will be any additional charges.
Proofs and Tearsheets
Upon request, for ads 24 inches or larger, proofs can be faxed or delivered
to you provided all copy has been submitted at least 3 days prior to our
usual deadline. All other ads submitted by the deadline are available for
you to proof at our office.
Mechanical Requirements
Page Size
The Vermont Weathervane uses a 6-column format on tabloid pages. The image
area is 10" wide by 16" deep. Column measurements are:
Col Inches
1 1-1/2
2 3-1/4
3 4-7/8
4 6-1/2
5 8-1/4
6 9-7/8
Ads set according to Standard Advertising Units will be accepted and, unless
otherwise instructed, will be floated to the next closest column width.
Ad Size
The minimum ad size is 2 column inches. Half Page size is 6 column inches
x 8 inches (48 ad inches). Full Page size is 6 columns x 16 inches (96 ad
inches). Ads deeper than 14" will be billed for the full 16" page
depth.
General Policies and Restrictions
· Publisher reserves the right to accept of reject any advertising
or to insert the word "advertisement" in any ad it publishes.
· Publisher reserves the right to change advertising rates upon 30
days notice; all contracts accepted are subject to this reservation. the
advertiser has the right to terminate his contract upon the date of a rate
change, provided he has given written notice of this to the Publisher before
the date of the rate change.
· Ads substantially designed, typeset and/or executed by the Publisher
are copyrighted and may be used only in The Vermont Weathervane. Permission
to use such ads in any other publication must be requested from the Publisher
and there may be a fee charged.
·The Publisher assumes no financial responsibility for placement or
typographical errors in advertisements but will gladly reprint that portion
of any advertisement in which an actual error occurs. Claims for errors
must be made in writing within 7 days of publication, and apply only to
the first insertion of that ad.
· The publisher shall not be responsible and does not assume any liability
for damage to or loss of original materials supplied by the advertiser.
· The contract between the Publisher and the advertiser includes only
one specific business of the advertiser.